Writer, Editor, Copywriter

How To Have A Career In Reading, Writing And Copywriter

Copywriting is generally concerned with promoting a business, brand, service, or product manufactured by a particular company. Copywriting has become a universally beneficial profession where one can work remotely from the comfort of one home. Its main work intends an action among its readers and persuaded them to buy their write-up. 

It is a form of marketing, and it can be done in various forms through blogs, posts, advertisements, landing pages, video scripts, brochures, website product descriptions headlines, and lead magnets. Copywriting that tends to drive action is called "direct response copywriting "like a landing page that intends to make the reader an email sign-up, a product description that forces that bounds the user to click on add to cart. 

Copywriting is the art of engaging its audience with its craft through persuasive writing. A radio script touting effectiveness about a weight loss program, a digital ad that lures the audience to try the cosmetics of a new brand next time when they shop, a catchy jingle that intends to spark a to get the cool brand sneaker. There is a difference between the writing of content and copywriting.

Content writing seeks to make a lasting and fruitful relationship with the customers and tends to build trust among its audience about the quality provided by a particular brand while copywriting is all about persuasive writing.

About Copywriting

Some copywriting does not always drive immediate action from its audience, and sometimes it is certainly an act of branding where a blog post is made to expose the brand to its audience, a magazine ad to educate its audience and make a connect with them and to establish the brand's identity. 

This type of copywriting seeks action at some point like the magazine ad wants its reader to contemplate the brand and refer a purchase down the road, the blog post wants its audience to share it with its contacts and seek to get sign up at some point of time.

Eligibility to become a copywriter

A stronghold over the language in which you will be writing, the subject specified for writing should be well versed and a prior experience of writing in school magazines, journals college papers, internship, and other writing programs. 

There is no particular qualification required for being a copywriter; some basic skills like creativity, social perceptiveness, writing skills, and persuasion are more than enough to pursue copywriting. A graduate degree in English Journalism, media, and communication can add a brownie point to your resume and help you land a good job.

How to become a copywriter

There are three ways to tap into copywriting: 

  • Be a freelance copywriter.
  • Work in an agency as a copywriter.
  • Work as a copywriter in an in-house marketing team.

To become a freelance copywriter, there are few qualities needed

  • To have the persuasive writing skills
  • Learn copywriting skills
  • Procure a few clients
  • Refine the freelancing process 
  • Create a stream of leads

Top Institutes offering a course in Copywriting

  • School of Broadcasting and Communication
  • Symbiosis Institute of Media and Communication, Pune
  • Xavier's Institute of Communication Mumbai
  • Delhi School of Communication, Saket
  • Chennai Institute of Communication and Advertisement, Tamil Nadu
  • National Institute of Advertising

Eligibility to become a copywriter

A stronghold over the language in which you will be writing, the subject specified for writing should be well versed and a prior experience of writing in school magazines, journals college papers, internship, and other writing programs. 

There is no particular qualification required for being a copywriter; some basic skills like creativity, social perceptiveness, writing skills, and persuasion are more than enough to pursue copywriting. A graduate degree in English Journalism, media, and communication can add a brownie point to your resume and help you land a good job. 

Career opportunities in copywriting

  • Advertising Agencies.
  • Advertising/PR Firms.
  • Commercial Radio or TV.
  • Multinational Advertising Firms.
  • Print Media.
  • Market Research.

Industry/Employment sector for Copywriters

Copywriters are needed by all industries from health care, finance to pharmaceuticals. It is a booming industry where employment opportunities are arising with the demand for copywriters. The wide range of employment sectors includes Advertisement firms, Media, Print Research, PR agencies, Commercial TV or Radio, and Multinational Advertising firms. Top agencies that recruit copywriters are:

  • Splendid Digital Solutions 
  • P&G
  • Lowe Lintas
  • Rediffusion
  • Times Of India
  • Zee Telefilms
  • The Indian Express
  • MBL-CRG
  • O & M

Job opportunities for Copywriters

The different job profiles for copywriters are:

  • In-house copywriter: work for a single client at a time with their marketing departments in a variety of media for selling their manufactured products
  • Agency Copywriter: work within design studios PR agencies, marketing, digital agencies organizations for promoting their products, services through writings, posts, jingles, and taglines 
  • Advertisement copywriters: create innovative advertisements of persuasive nature, captivating taglines to grab the attention of its audience through various digital media platforms, radio, TV, magazines, Sunday posters, and billboards
  • Content Strategist: Plan and make effective ways of attracting a targeted audience by collecting data about the brand and SEO specialist
  • Web Publisher: Make content for the web; analyze the different dig/ital platforms, and make the changes accordingly.
  • Social media Specialist: create and implement advertisement campaigns on different platforms like Google, Facebook, Twitter, and analyze the responses to make advertisements for the brand's audience  
  • Proofreader: they are like editors who verify the information sources check grammar, spellings, punctuations, and content

Salary of copywriters

Proofreaders can earn up to $34000 per year. Bloomberg LP is one of the top employers in this field.

SEO Specialists earn an average salary of $44000 per year in the US.

Content writers can earn up to $42,024 per year.

Web Publishers get a median salary of $ 69,010

Study materials for Copywriters

  • The Content Strategy Toolkit: Method, Guidelines and templates for Getting Content Right by Meghan Casey
  • Everybody Writes by Ann Handley
  • Write Good or Die by Scott Nicholson

Pros and Cons of a career in Copywriting

Pros

  • Excitement and creativity
  • Flexible working hours
  • Diverse job profiles
  • Multiple employment Industries
  • Remote working

Cons

  • A constant urge for new and creative content
  • Exhausting
  • Working alone could be stressful
  • Constant Updating of skills with time

FAQs about Writer, Editor, Copywriter

  • What kind of services copywriters provide?

    Copywriters work include creating web content, video scripts, brochures, press release, product description, marketing copy, jingles, taglines by publishing consistent, insightful content.

  • What Industries do copywriters work for?

    Copywriters are mostly a part of the energy, technology, and education sector, but copywriters can also be a part of any industry if they add value to the work.