Sports Management

How To Have A Career In Sports Management

Athletes might be the face of any sports organization; however, they aren't the only stars. Behind every touchdown, double play and penalty shot stand the skilled management professionals who made the game possible. Whether it is working towards attracting crowds or coordinating administrative details, they are the people who take care of the behind-the-scenes of the game. 

Sports management includes the management of all the business-related affairs related to sports. Sports managers are responsible for handling the administrative aspect of a sporting team, athletes, sports club, sports venue, sportsperson, and sports event. Sports management is needed in all levels wherever sports are played – from local and school to colleges, national and international level. 

About the Sports Manager

A sports manager needs to have excellent networking skills and relevant education and experience for succeeding in the position. A sports manager may be working for a team, organization, or individual athlete.

It is their responsibility to ensure that their client can focus on training and competitions rather than focusing on promotions, contracts, and other activities. 

A sports manager has other responsibilities. Often they serve as a spokesperson for their client. They might be responsible for overseeing their client's finances. 

Occasionally they might also have to resolve any conflicts between the team, athletes, or department. A sports manager can travel with the team for events; however, they often stay at the team's home office. 

Eligibility to become a Sports Manager

  • Aspirants looking forward to pursuing their career in sports management can opt for any stream in 10+2. However, it is recommended that they choose the commerce stream, which will build a more substantial base for the students.
  • Purse a Bachelor's Degree in Sports Management or BBA. This is a professional course with offers its students the opportunity for undertaking professional projects. 
  • Pursue a Master's Degree or MBA in Sports Management for entering the professional workplaces. 

How to Become a Sports Manager

Along with meeting the eligibility criteria, an aspiring candidate must have a passion for sports in the first place. Gaining experience by studying a course or attending a workshop can be helpful and go a long way. 

Top Sports Management Institutes in India

BBA or B.A. in Sports Management:

  • National Academy of Sports Management, Mumbai
  • George College, Kolkata, West Bengal
  • IISM – International Institute of Sports Management, Mumbai


  • National Academy of Sports Management, Mumbai
  • IISM – International Institute of Sports Management, Mumbai
  • Institute of Sports Management, Pune

Sports Management Entrance Exams

SMAT is conducted by the International Institute of Sports Management. Sports Management Admission Test (SMAT) is organized for students who aspire to build a sports management career. SMAT focuses on the candidate's awareness and likings about the sport, sports industry, and understanding of the sport's business side. Other instates have their institutional admission tests. 

Career Opportunities in Sports Management

  1. Statistician – A sports statistician is responsible for analyzing data that pertains to sporting events. They look for the best trends and outcomes in sports. Statisticians are often called scorers, and they track information related to a particular sport. 
  2. Sports Agents – It is the responsibility of a sports agent to negotiate contracts for athletes and work on contract details with sports teams and their endorsers. Having strong written and verbal communication is the key to this job role. 
  3. Sports Psychologist – Sports Psychology can be explained as the interdisciplinary practice which explores the link between physical and psychological factors in athletic activities and competitive sports. Their job role typically consists of counseling and rehabilitating sports persons psychologically after breaks in confidence or injury, before they head back to the field. 
  4. Public Relations Manager – It is the responsibility of Public Relations to handle the public image of their clients by representing their client in general matters and advising their client themselves
  5. Event Coordinator – In the sports industry, event coordinators are responsible for finding the appropriate location, budgeting, and sports event scheduling. 

Employment Sector/Industry for Sports Management

  • Ministries of State and Centre
  • Sports management houses
  • Lecturer (Education Industry) 
  • Consultancies
  • Sports analysis
  • Sports marketing, sponsorship, and merchandising
  • Sports communication (media and press)
  • Sports finance and business operations
  • Sports facility management

Jobs in Sports Management

  • Athletic Director
  • Athletic Coach
  • Athletic Development Specialist
  • Contract Administrator
  • Contract Negotiation Manager
  • Business Development Coordinator
  • Event Coordinator
  • Financial Analyst 
  • Facilities Manager
  • Fitness Manager
  • Fraud Manager
  • Operations Manager
  • Marketing Consultant
  • Marketing Coordinator
  • Sales Coordinator
  • Public Relations Manager
  • Sport Agent

Salary of Sports Manager

Sports manager 

  • Starting salary Rs. 1,50,000 per annum  
  • Mid-level salary Rs. 3,50,000 per annum 
  • Senior level salary Rs. 9,90,000 per annum

Sports event manager

  • Starting salary Rs. 1,80,000 per annum  
  • Mid-level salary Rs. 4,00,000 per annum 
  • Senior level salary Rs. 12,25,000 per annum

Sports finance manager 

  • Starting salary Rs. 3,50,000 per annum  
  • Mid-level salary Rs. 9,50,000 per annum 
  • Senior level salary Rs. 20,50,000 per annum

Study Material to Become Sports Manager

  • The race of my life - Milkha Singh
  • No Limits – The Will To Succeed by Michael Phelps
  • Born Again on the Mountain - ArunimaSinha
  • Financial Management in the Sports Industry - Matthew T. Brown
  • Playing it my way by Boria Majumdar and Sachin Tendulkar

Pros & Cons of Becoming a Sports Manager


  • There is an ever-increasing enthusiasm for sports; hence sports management as a field is reaching new heights every day.
  • It allows you to put your organizational and leadership skills to use and think creatively.


  • Due to its popularity, there is a lot of completion, and it is tough to get into and become successful.
  • Sports managers have a hectic schedule with longer working hours.

FAQs about Sports Management