Public Relations

How To Have A Career In Public Relations

Public relations are a strategy that bridges the gap between the organization and the public. Public relations manager's work is to gather the attention of media channels with an intent to pursue them regarding their company, product, or idea. The main motive is to influence the opinion and behavior of the viewing audience. By using all forms of media channels, their job is to bring accomplishment to their client. The journalist; is viewed as credible as the information that reaches the masses is conveyed. In this competitive market, with PR personnel, a small firm's help, wanting to make it big is done is helped by a bachelor's degree.

About Public Relations

The practice of deliberately managing the spread and release of information between an organization or individual (such as a business, government agency, or a non-profit organization) and the public in order to affect the public perception. Public relations (PR) and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. 

Public relations may include an organization or individual gaining exposure to their audiences using news items and important public interest topics that do not require direct payment.

Eligibility to be in Public Relations

The eligibility requirements to become PR needs meet by Candidates. The eligibility criteria for becoming a Public Relation are set out below.

BA in Public Relations

  • From a recognized educational Board, 10+2 education completed in any stream.
  • A minimum aggregate score of 50% and 45% for SC/ST/OBC candidates) at the 10+2 level.
  • Good communication and interpersonal skills.

PG Diploma Course in Public Relations

  • Aspiring students in a relevant specialization certified institution must hold an undergraduate degree.
  • An aggregate of fifty percent marks, they need to have in their undergraduate.
  • For a Public Relations PG Diploma course, final year candidates of the bachelor's degree are also qualified to apply.

PG in Public Relations

  • Faspiring candidates need to complete a bachelor's degree from a recognized university board or other equivalent institutes.

How To Be In Public Relations

There are a few steps one need to follow to become a successful PR person:

Step 1: Complete a Bachelor's Degree Program

A bachelor's degree in public relations, communications, or journalism is preferred for careers in public relations. 

Step: 2 Complete On-the-Job Training

At the entry-level, training is typically interspersed with basic tasks, such as filing and conducting research. After training is complete, the new employee may graduate to more traditional PR agent duties, such as writing press releases and planning campaigns.

Step:3 Consider Professional Certification to Stand Out

The BLS noted that graduates seeking employment in this field are likely to face strong competition due to a limited number of jobs. 

Top Public Relations Institutes in India

In India there is a various college offering Public Relations courses, and here are a few of the colleges:

  1. IIMC.
  2. MICA.
  3. Xavier Institute of Communications (XIC).
  4. YMCA Institute for Media Studies & Information Technology.
  5. Bhartiya Vidya Bhawan.

 

Public Relations Entrance Exams

An important aspect of the admission process is entrance examinations, especially in the PR stream. Some of the top entrance examinations in India conducted for admission to the BA Public Relations program are given below.

For admission to the PR course, some of the major entrance exams conducted in the country are listed below.

  1. Delhi University (DU) BA Entrance Exam
  2. Jamia Millia Islamia (JMI) BA Entrance Test
  3. Jawaharlal Nehru University (JNU) BA French Entrance Exam
  4. Banaras Hindu University (BHU) BA French Entrance Exam
  5. Indian Institute of Mass Communication Entrance Exam
  6. University of Kerala Entrance Test.

 

Career Opportunities in Public Relations

Graduated students holding a degree or diploma in this sector may have many options and opportunities. Candidates are provided with many opportunities for employment in diverse areas like:

  • Colleges. 
  • Government agencies. 
  • NGOs. 
  • Social welfare programs. 
  • Financial sector.
  • Twitter.
  • Facebook. 
  • Other social media platforms.
  • Health clinics.

Employment Sector/Industry in Public Relations

Professionals usually operate as public information managers in various sectors. These professionals work in nongovernmental organizations and even in some non-profit organizations such as Public relations and advertising agencies, various private companies, governmental agencies. The key roles of public relations involve: 

  1. Public Relations Officer
  2. Communications Officer
  3. Research Analyst
  4. Lecturer
  5. Director of External Affairs
  6. Media Relations Officer

Jobs in Public Relations

For a Public relation graduates here are some of the popular professional jobs available and given below:

 

Some of the major recruiting companies for Public Relations are listed below.

The names of some top advertising companies in India:

  • Ogilvy and Mather
  • J Walter Thompson India
  • Mudra Communication Pvt. Ltd.
  • FCB-Ulka Advertising Ltd.
  • Rediffusion- DY&R

Salary In Public Relations

The average salary of a Public Relations will vary according to his/her skill set and experience. Check the average salary of PR from the table provided below.

  • Starting salary per annum (in INR)- 2.5 LPA
  • Mid Level Salary per annum (in INR)- 4.5 LPA
  • Senior Level Salary per annum (INR)- 7 LPA

Study Material to Public Relations

There are various books available for studying economics in the market. Students can also opt for online study materials and PDFs over books, but the latter is more effective.

Here are some recommended books for Public Relation:

  1. How to Win Friends & Influence People: Dale Carnegie
  2. Trust Me; I'm Lying: and the Confessions of a Media Manipulator' by Ryan Holiday
  3. The Strategic Storyteller by Alexander Jutkowitz
  4. The PR Masterclass' by Alex Singleton
  5. The book name: The New Rules of Marketing & PR: written by David Meerman Scott.
  6. The Father of Spin: Edward L. Bernays

Pros & Cons of Public Relations

Pros

  • Develop good knowledge and networking skills of various media outlets.
  • A career with high demand in future

 Cons

  • Stressful job as it requires a good networking connection with good convincing skills.
  • It is a broad field and needs people to be adept for multi-taking
  • People who are introverts would find this job strenuous.

FAQs about Public Relations

  • What subjects are needed to study public relations?

    Some of the study subjects are Business Management 1A and 1B, Public Relations 2A and 2B, Marketing Communication 1, Work Integrated Learning 2, Media Law and Ethics and Communication Science 2.

  • Are public relations jobs in demand?

    Faster than the most average other occupations, the employment of public relations specialists is projected to grow 7 percent from 2019 to 2029. The public image will continue to drive employment and growth of PR.

  • What does a PR person do?

    A public relations specialist is a person who maintains and creates a favorable public image for their employer or client.