Fashion Communication

How To Have A Career In Fashion Communication

When anyone hears the term 'Fashion Communication' or 'Fashion', many people think it includes only models or is related to designing or producing a garment. It is essential to realize that these terms also have two significant aspects of fashion – communicating fashion and communicating through fashion. 

Fashion communication is one of the fastest-growing parts of the fashion industry. It is one of the most creative and exciting career opportunities today as it combines the various aspects of the fashion industry with the lifestyle industry. Fashion communication is the specialized domain of fashion studies that enables students to acquire communication skills relevant to the fashion and lifestyle industry. 

About the Fashion Communicator

Individuals who specialize in fashion communication are skilled in various aspects of the fashion industry – such as designing graphics, fashion photography, displays, management, event planning, and advertising. In other words, fashion communicators are responsible for creating and maintaining the firm's brand value that they work for in the market. 

Fashion communicators face the firm that they work with, representing it in the market, hence operating as the link between the firm and the world. For a person who has excellent communication skills and in-depth knowledge about fashion and lifestyle trends, a career in fashion communication is the ideal career for them. 

Eligibility to become a Fashion Communicator

Candidates who aspire to build a fashion commination career need to fulfil the eligibility criteria to take admission in institutions.

  • For Undergraduate programmes in fashion communication, the aspirant needs to clear 10+2 from any State Board or Central Board of Education. They should have passed with a minimum aggregate of 50% in the 12th standard.
  • For Postgraduate programmes in fashion communication, aspirants need to have a graduation degree in the relevant field with a minimum aggregate of 50%. 

How to Become a Fashion Communicator

There are several institutes in India offering fashion communication courses. The admission process to join one of the top colleges in India is almost similar. 

  • Aspirants will be selected based on how they perform in the qualifying exam.
  • An entrance examination is conducted at every institute for shortlisting aspiring candidates.
  • Following this personal interview or GD may also be conducted.

Top Fashion Communication Institutes in India

  • National Institute of Fashion Technology, Delhi
  • National Institute of Fashion Technology, Navi Mumbai
  • National Institute of Fashion Technology, Chennai
  • National Institute of Fashion Technology, Bangalore
  • Pearl Academy, Delhi
  • Symbiosis Institute of Design, Pune
  • Indian School of Design and Innovation
  • National Institute of Design, Ahmedabad
  • MIT Institute of Design

Fashion Communication Entrance Exams

There is no particular entrance exam for fashion communication. Every college has its entrance exam. Candidates are selected based on how they perform in the qualifying exams that are conducted by the colleges: 

  • NIFT Entrance Exam
  • Pearl Academy Entrance Exam
  • Other institutes level entrance exams

Career Opportunities in Fashion Communication

  • Visual merchandiser – They are the brains behind the gorgeous display and decorations in any brand store. It is done for attracting customers with the proper use of symmetry, color, presentation, and interpersonal skills.
  • Brand manager – They are the experts who work towards creating a lasting and positive impression on customers' minds, pertaining to the brand. They aim to improve customer satisfaction by improving the services and adding value to monitor changing market trends. 
  • Visual Communications Expert – These are experts who major in computer applications and software for designing visual graphics for various website and multimedia companies. 
  • Graphic designer – These individuals are experts in constructing visual concepts using computer applications and software and on paper. This is done to predict the success of a product and formulating strategies for reaching a maximum number of customers.
  • Fashion Photographers – These individuals work with models and designers. They aim to highlight the latest trends and other goods in innovative and new ways, through their photography. 
  • Public Relations Firms – Fashion Communicators in public firms take care of all communication between the media and the firm or the rest of the industry.  
  • Fashion Journalist – These individuals are responsible for generating content for advertising along with for the print media for communicating with their customers for learning about the demands and accordingly encompassing their markets into existing products of the firm for meeting the needs of the customers. 

Employment Sector/Industry for Fashion Communicator

  • Marks & Spencers
  • Pantaloons 
  • Shopper's Stop
  • Lifestyle
  • Benetton
  • Lifestyle
  • Liberty
  • Femina
  • MTV
  • Asian Age

Jobs in Fashion Communication

  • Fashion designer
  • Fashion journalist
  • Graphic designer
  • Professor
  • Fashion assistant
  • Design assistant
  • Fashion marketing manager
  • Fashion photographer
  • Fashion editor
  • Art director

Salary of Fashion Communicator

The average salary of a fashion communicator can range from Rs. 30,000 to Rs. 1,50,000 per month. 

Study Material to Become Fashion Communicator

  • The Fashion Reader – Linda Walters 
  • The Fashion Handbook – David Shaw
  • Dress and Society – Jane Workman
  • Fashion Theory: An Introduction – Malcolm Barnard 
  • Fashion Theory: A Reader – Malcolm Barnard
  • Fashion as Communication – Malcolm Barnard 

 

Pros & Cons of Becoming a Fashion Communicator

Pros 

  • Fashion communication is a new field, and one will not experience much competition than any other fashion industry domain.
  • The articles that you write will be published in famous magazines
  • One will get the opportunity to meet new people.

Cons 

  • One will face a hard time if their communication and networking skills are not up to the mark.
  • One will have to work long hours in order to meet deadlines. 

FAQs about Fashion Communication

  • What is taught in fashion communication?

    The curriculum of fashion communication includes areas such as retail experience design, visual merchandising, graphic designing, event management, display and exhibition design, advertising, public relations, and creative writing specific to the lifestyle and fashion industry. 

  • What is the importance of fashion communication?

    Communication is the strategic function that has a direct impact on the success of the firm. The role of these individuals is extremely necessary as they are responsible for communicating the firm's design vision with the outside world. 

  • Which jobs are the highest paying in fashion?

    The highest paying jobs in fashion are: Stylist Fashion designer Merchandising manager Buyer Public relations manager Editor in Chief Account executive E-commerce manager Fashion photographer